Growing your customers

An increase in customer numbers is a boost for any business – particularly so for smaller entities looking to grow. If you’re keen to expand your customer base then there are some simple ways to do it.

Re-evaluate your website

A good website is one of the fastest and most effective ways to increase customer numbers, particularly if resources are limited. Look at factors such as whether the site is intuitive to use and simple to navigate and the level of SEO you have applied to draw in online visitors. Update your website regularly with fresh content to boost SEO and attract customers looking for genuinely useful blogs, videos and intelligence.

Use social media to promote your business

If you’re regularly updating your website with fresh blog content, for example, you can use social media to broaden out its influence and increase traffic back to your website. Social media is a vast potential audience for any business to tap into – Twitter now has 328 million monthly active users, for example, and more than half of the UK population will log into Facebook this year. Promote your content, launch products, run campaigns and seek out reviews and opinions via social media to gradually grow your customer base.

Get into personalisation and customer insight

Understanding your current customers provides a firm foundation on which to increase customer numbers. Key to this is identifying customer needs and building products or services that fulfil them. Once you understand customer preferences you can start developing personalised marketing that is specifically designed with your customer base in mind. Satisfied, enthusiastic customers become active brand advocates who will go out and recruit others just like them simply by word of mouth or recommendation.

Your customer service is crucial

78% of consumers have walked away from a sale as a result of poor customer service so you could be losing out substantially if this is something you fall down on. Look at the service you offer, from response times, to the range of different contact options and product or service support and identify how this could be improved.

Try a joint venture

Particularly for small businesses, teaming up with another business can be an effective way to increase customer numbers. Sharing customer lists via a joint mailing, hosting a joint event or collaborating on products or services are simple options where costs can be split and benefits shared.

Follow up on leads

There is a huge loss of potential customers if you’re not following up on all the leads that you generate. Whether you’re sending email reminders about abandoned checkouts, offering free samples to potential customers or reaching out to networking or events contacts, you can vastly increase customer numbers with just a little bit of follow up.

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